Mallorca Bulletin

WE TOURISTS

Mallorca Hoteliers Federation (FEHM) launched a campaign this week aimed at the millions of tourists who visit the Balearics every year to thank them for their loyalty and invite them to return to the islands, as well as to highlight the importance of tourism to the Balearic economy despite criticism. The initiative, which has started with around twenty billboards distributed throughout Mallorca, uses positive and welcoming messages in English and German to reinforce the image of the islands as a welcoming and quality destination, as explained on Monday by the president of the federation, Javier Vich. This campaign comes after the recent signing of the new hospitality agreement, ‘the best in Spain’ in terms of wages and guarantees for the purchasing power of workers in the sector, as Vich explained in his presentation. The aim of this initiative, according to the federation, is to reinforce the narrative of tourism as an economic driver and generator of well-being in a context of growing social criticism of the Balearic Islands’ tourism model. Seguir leyendo